Discover how PureteQ’s PurePass sets a new standard in maritime water treatment.
This animated film shows how innovation and practicality come together to deliver cleaner, smarter, and more reliable performance at sea.

SOFTLY PLEATED – A FILM ABOUT LIGHT, CRAFT, AND ATMOSPHERE

Softly Pleated is a distinctive lighting series from Le Klint, combining hand-crafted pleating with soft felt material to create a warm, atmospheric glow. To communicate the product’s tactile quality and refined design language, we produced a brand film that highlights both the craftsmanship behind the lamp and the sensory experience it creates in a space.

FILM OBJECTIVES

The aim of the film was to:

Illustrate the unique combination of soft felt and precise pleating, emphasizing the balance between delicacy and durability.
Show how the lamp shapes light – creating a warm downward glow while allowing subtle illumination through the perforations in the material.
Highlight the Danish design heritage and meticulous handcrafting that define Le Klint’s identity.
Position Softly Pleated as a contemporary interpretation of a classic tradition, appealing to both design professionals and private customers.

VISUAL STYLE AND TONE

The film combines cinematic close-ups with calm, atmospheric interior scenes. Detailed macro shots reveal texture, folds, and light diffusion, while wider compositions place the lamp naturally within Nordic spaces.
The tone is refined, understated, and sensory-driven. Rather than explaining the product technically, the film allows light, material, and movement to tell the story – reinforcing Le Klint’s reputation for timeless craftsmanship and soft, sculptural illumination.

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